Every nonprofit is trying to figure out how to reduce expenses right now. Here is an overview of ways to can use GiveSignup to potentially save money. We also have a sister blog for ways to Raise Money with GiveSignup.
Here is the quick list on how your nonprofit can Save Money with GiveSignup:
- Free Websites
- Free Email
- Free Supporter CRM
- Free Analytics
- Free Photos and Text Messaging
- Free and Unlimited Access
- No monthly or subscription fees
Many nonprofits are paying hundreds or thousands of dollars for hosting a single website. Or paying a web company to do design and updates. With GiveSignup’s free websites, your nonprofit gets:
- Free websites that you create in minutes for every event, donations, and fundraising campaigns
- Mobile and SEO optimized websites – no work on your part
- Free hosting – no charge for SSL, no charge for hosting – just bring you own URL
- Beautiful cover pages
- Fully integrated data like top fundraisers, price changes, countdown clock, email signup, results, photos, and more
You may as well use this down time to create your own website – you can get started by creating a free virtual event to engage your supporters and collect donations. Visit https://runsignup.com/Services/Free-Website for more information. As a side note, even if you are using another registration or fundraising platform, you can still use our free website capabilities and simply point to the other registration/donation forms.
Free Email Marketing
Yes, we know our analytics and templates are not as good as Mailchimp and Constant Contact. But it is free (and our analytics will be better than anything else in the market within a year). If your nonprofit is spending money on email marketing, this is another simple one to transition to. Just upload your contacts into our email marketing system. Copy and paste your HTML template code. Simple. And saves you money…
Free Supporter CRM
Many nonprofits pay large monthly subscription fees for a CRM, and various marketing add-ons and integrations. While GiveSignup’s CRM is not as comprehensive as Salesforce, it is simple to engage your supporters and cross-promote across your revenue generating activities: donations, fundraising, run/walk/rides, and ticket events. Additionally, GiveSignup’s CRM is easy-to-use. Your affiliates, volunteers, and event coordinators get a 360 degree view of supporters with simple CRM notes to facilitate communication across teams, flexible management options, and in-depth reporting. Easy-to-build filtered lists with simple email make targeted messaging and drip campaigns easy for any team member.
Perhaps you can lower your subscription expenses by using the supporter-driven CRM that is more tuned to races and your marketing needs anyway. Want to keep your CRM? That’s fine too – GiveSignup has an open API and a third party integration product to automate jobs on a daily or weekly schedule to pull data out of RunSignup and into your preferred CRM.
Many nonprofits use Facebook and Google ads for their events and donations. You can optimize your ad spend with the use of custom tracking tokens in GiveInsights to measure which campaigns are paying off and which ones are wasting money. Whereas Facebook’s analytics overreport conversions with cookies that are stored for long periods of time to boost attribution, GiveSignup uses a last-click conversion reporting model giving you more accurate marketing analytics. Using GiveInsights coupled with our free email and free website, you will find out the real numbers. See our blog on using our CRM and RaceInsights to track ROI.
Free Photos and Text Messaging
Virtual events and races are probably better off using Facebook and Instagram for the social sharing of photos. But once real events resume, it makes a lot of sense to have a volunteer and/or professional photographer take photos and upload them to GiveSignup’s free Photo platform. These photos are nicely integrated with results. We also have a release coming in June that will enable participants to create their own albums and upload their own photos – all for free.
Likewise, we offer free texting for events, virtual, and timed races. This means that events can more actively engage with their participants through texting and they can upload results easily. Texting can make the virtual seem more real, and gives you the opportunity to engage and support your participants during a virtual event. And when you are back to having real, timed races, participants can get their results quickly.
Free and Unlimited Access
Your nonprofit gets unlimited, free, and flexible user permissions to enable your team, your volunteers, and your supporters to control, view, access, and export the information that they need. GiveSignup’s user permissions are flexible and work well for national-affiliate nonprofit structures, as well as local nonprofits that rely on volunteers for support and operations. N
No Monthly or Subscription Fees
We only make money from processing fees (4% including merchant fees for donations) that you can absorb or pass on to your supporters so that you get free websites, free domains, free CRM, free email marketing, free Facebook Fundraising integration, and free DIY fundraising. No monthly or subscription fees.