It’s All about Connection: 5 Essential Emails For Peer-To-Peer Events

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Invite, retain, appreciate, and inspire your biggest supporters with RunSignup’s free next-generation Email Marketing. Personalize communication – vital to the success of a Peer to Peer (P2P) initiative – by combining your custom database with integrated replacement tags. Create branded templates for use across the entire lifecycle of a fundraising campaign — applauding your supporters for their hard work…and providing a final push of inspiration as your event draws near.  Highlight features like referral rewards and milestones that make a fundraising experience as meaningful as it is fun.

We’ve identified 5 emails that will contribute to the success of your next Peer-to-Peer initiative: 

  1. Here We Go! | Event Launch & Registration Open
  2. The More The Merrier | Referrals & Outreach
  3. Rah Rah, Sis Boom Bah! | Encouragement
  4. Crossing the Finish Line Together | Inspiring Push
  5. Thank You’s, Post Event ReCap & Future Opportunities

Each sample email includes:

  • Timetable — when you should send 
  • Audience — who you should send to
  • Suggested subject line
  • Content that you can use or customize based on your event. 
  • A tip or two for putting one or more special features to work!

#1 – Here We Go! | Event Launch & Registration Open

  • Timetable: Up to a week before OR day registration opens 
  • Audience: Everyone…most especially your past participants and known supporters.
  • Suggested subject line: Registration for the XXX Opens XXX

Tip: Incentivize signups with early-bird pricing.  Consider a nominal registration fee for a discrete amount of time or to a limited number of registrants to build your fundraising network quickly.  

[ Standard Content]

Hi there %FIRST_NAME%,

We’re excited to announce that registration is now open for this year’s %RACE_NAME% scheduled for %RACE_DATE%

This year’s event will feature:

  • Highlight 1
  • Highlight 2
  • Highlight 3

Visit our race website for more details and to SIGNUP today! 

[Customized Content]

Hi there %FIRST_NAME%,

We’re excited to announce that early bird registration is now open for this year’s Cuppa Cocoa 5K to benefit the Food Pantry. Be one of the first 25 to register and help us fundraise, and the event is free.  All the fun…all the swag…and yes, all the snow!

This year’s Cuppa Cocoa 5K will feature:

  • All participants will receive a complimentary fleece beanie and a chance to earn this year’s commemorative campfire mug when you refer 5 friends.
  • Post-run refreshments in a nice warm tent,
  • A Virtual Option for those who can’t stand the cold!

Visit our race website for more details to find out how you can help us fight food insecurity!

#2 – The More The Merrier | Referrals & Outreach

  • Timetable: 3 to 5 days following registration 
  • Audience: Registrants & Fundraisers
  • Suggested subject line: The More The Merrier

Tip: This is a great opportunity to promote registration referrals so be sure to include the replacement tag (if enabled).

[Custom Content]

Hi there %FIRST_NAME%,

We’re so glad that you’re going to be part of this year’s Cuppa Cocoa 5K to benefit the Food Pantry. But don’t keep it to yourself…now’s a great time to get your friends on board too!

All participants will receive a complimentary fleece beanie and a chance to earn this year’s commemorate campfire mug when you refer 5 friends — be sure to share this link:

%REGISTRATION_REFERRAL_CODE%

Visit our race website for more details and to find out how you can help us fight food insecurity!

#3 – Rah Rah, Sis Boom Bah! | Encouragement

  • Timetable: Date Specific and/or specified interval following registration 
  • Audience: Fundraisers
  • Suggested subject line: We’re Fortunate To Have Supporters Like You

Tip: Ask your non-profit partner(s) for some concrete numbers that you can share with your fundraisers.  These stats will solidify commitment to fundraising and will also provide your fundraisers with compelling details to spark further donations.

[Custom Content]

Hi there %FIRST_NAME%,

Just take a look at what your fundraising efforts are doing for the one in six people in our region who are experiencing food insecurity:

  • EVERY $1 you raise helps provide 3 MEALS,
  • Foodlink’s Back Pack Program helps make sure kids are nourished when they no longer have access to school meals!
  • Foodlink’s Community Café offers delicious food for the public, with costs based on a sliding scale.We appreciate the time and energy that goes into fundraising — and wanted to let YOU know what a difference you are making in people’s lives!

We appreciate the time and energy that goes into fundraising — and wanted to let YOU know what a difference you are making in people’s lives!

#4 – Crossing the Finish Line Together | Inspiring Push

  • Timetable: One week from event start 
  • Audience: Fundraisers
  • Suggested subject line: Let’s Get Across That Fundraising Finish Line

Tip: Feature the goal thermometers (individual and event) – tried and true tools that enhance charitable giving!

[Custom Content]

Hi %FIRST_NAME%

We’re just one week away from this year’s Cuppa Cocoa 5K to benefit the Food Pantry.

In addition to all the fun…all the swag…and yes, all the snow our goal is to raise at least $25,000!

So as the outdoor temperatures continue to dip….we hope to see all of our fundraiser’s thermometers rise!  

#5 – Thank You’s, Post Event ReCap & Future Opportunities

  • Timetable: no later than 48 hours post event 
  • Audience: Fundraisers
  • Suggested subject line: Thanks To You…We Did It!

Tip: This is a time for gratitude!  Thank your fundraisers and provide them with fundraising outcomes that can be attributed to their efforts.  This is also a vital opportunity to promote the non-profit(s) and other opportunities for involvement.

[Custom Content]

Thank You %FIRST_NAME%,

We’re excited to announce that with your help, we were able to raise $25,000 for FoodLink!  Our donation to this wonderful organizations could not have come at a better time.

Thanks to you, here’s what the Cuppa Cocoa 5K was able to do:

  • Impact Statement #1
  • Impact Statement #2
  • Impact Statement #3

Visit our race website for more details about how you can get involved in our 2024 event!

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