GivingTuesday is now just weeks away. If your organization hasn’t taken any measures to set up a fundraising campaign for this global day of giving, what are you waiting for? It could be that your nonprofit is recouping from the pandemic and its finding itself constrained by a lack of resources.
There’s still time. Whatever the reason, the good news is that you still have time to set up your GivingTuesday campaign ready to launch on November 30. It may feel like a daunting task to put together a fundraising campaign within a few weeks, but the reality is that you don’t have to have an elaborate campaign to reap high rewards this GivingTuesday.
Use our simple and effective tools. GiveSignup | RunSignup equips nonprofits with simple yet effective fundraising tools that empowers them to simultaneously save time and raise more. With access free fundraising tools, like donation forms, donation websites, email marketing, and event registration websites, your nonprofit can set up a GivingTuesday campaign in minutes — ensuring that you’re getting your piece of the giving pie on November 30.
Don’t miss out. Together, nonprofits all over the world have raised more and more every GivingTuesday since 2012, with $2.47 billion raised in 2020. So, what are you waiting for? Read on to learn about last-minute fundraising ideas that you can put to use now to generate much-needed fundraising revenue on GivingTuesday.
1. Create a Quick and Simple Donation Form
The easiest way to participate in GivingTuesday is by creating a simple donation form. If you don’t have the time or resources to commit to building out a robust GivingTuesday campaign, taking a few minutes out of your day to create a donation form will be easy — and you’ll still raise money on this busy giving day almost effortlessly.
As November 30 quickly approaches, plan strategically and use your resources wisely by creating a free donation form with GiveSignup | RunSignup, which has all the components you need for a successful GivingTuesday: a simple form with a clear call-to-action. The best part? With GiveSignup | RunSignup, any nonprofit can create simple, campaign-specific donation forms that can be personalized to reflect your brand, your messaging, and your domain. The cherry on the top? It’s FREE!
2. Build a Comprehensive Donation Website Just for GivingTuesday
You have so many exciting moving parts to your upcoming campaign. Don’t leave your fundraising initiatives segmented — tie it all together by creating a donation website just for GivingTuesday. Otherwise, the hard work you and your team have put in the months leading up to GivingTuesday might be overlooked.
Your donation website acts as your main hub, where people can find more information about the ways they can support and engage with your organization. Plus, this is where you direct people to learn more about your organization through your communications efforts: email, social media, direct mail, etc.
With GiveSignup | RunSignup, you can create free donation websites that feature your nonprofit’s critical mission, along with clear calls to action, simple donation forms, and your own domain to elevate your brand and convert visitors into supporters. With our modern website builder, you can effortlessly create an engaging website, with the option to add custom content sections, like images, videos, playlists, a donation thermometer, and so much more.
3. Bring in Donations With an Attention-Grabbing Email Campaign
You should send at least three emails leading up to GivingTuesday to inform your supporters about this important giving day. In these communications, explain to your supporters how your nonprofit is participating and what your organization is raising funds for. It’s a good idea to set an achievable goal, so your supporters know what they need to reach collectively.
It’s also a good idea to create lists on your email platform that includes all of your supporters from past fundraising events, campaigns, and fundraisers. With customers currently sending more than 30 million emails per month for on our platform, GiveSignup | RunSignup is making it easy for your nonprofit to schedule and send unlimited emails to unlimited lists of unlimited contacts — all for free! One of the benefits of our unique email marketing system is that your nonprofit can create unlimited custom lists of supporters. This way, you can segment your audience in any particular category, giving you the power to control which supporters receive specific emails and further personalizing your communications with them as well.
When GivingTuesday finally arrives, send three more emails throughout the day. You don’t have to make them all about the ask — share how much progress you’ve made toward your fundraising goal, share what those dollars are going toward, share inspirational stories of the people and animals you serve, and share how much you appreciate their love and support.
And finally, remember to send one to three emails after GivingTuesday to thank your supporters for their gracious support. Be personal as you thank them for their contributions, but also encourage them to stay connected with your organization.
If you’re feeling overwhelmed by the number of emails you have to send out around GivingTuesday, you can save time and energy with our email marketing tool by scheduling those emails beforehand so that you’re not inundated the week of GivingTuesday. Check out our latest webinar on email marketing for a step-by-step demo on creating, scheduling, and sending emails on our email marketing system.
4. Make Fundraising Fun With a Virtual Challenge
Hosting a virtual challenge is an effective way to get your supporters involved in raising awareness about your cause. And for your most loyal supporters, virtual challenges push them to take their support to the next level by donating and/or fundraising for your GivingTuesday campaign. The good news is that you have plenty of time to set up a virtual challenge — just in time for November 30.
With GiveSignup | RunSignup, you can set up your own virtual challenge (for free) this GivingTuesday! The beauty of challenges is they are super easy to set up, and they aren’t limited to one-day events — you can hold a virtual challenge for an extended period of time (e.g., 30 days). Additionally, challenges also aren’t limited to a certain geographic area — an organization can reach supporters from all over the world.
Virtual challenges can be performance-based, fundraising-based, or a combination of both! As an example, let’s take a look at 108 Holes for Hearts. With this unique virtual challenge, Finger Lakes Health challenged its supporters to complete 108 holes of golf and collect sponsorships totaling $1,000 each over a 12-week period. The challenge reaped impressive results with a number of people completing the fundraising and performance challenge.
To further gamify the experience for supporters and get them even more engaged and interested, GiveSignup | RunSignup enables organizations to offer milestones and badges. A milestone for both fundraisers and event participants can be getting halfway to their goal (e.g., raising $500 or running five miles). GiveSignup | RunSignup also offers customizable milestones and badges for virtual challenges that allow nonprofits to track their participant progress.
When you award badges to your fundraisers for reaching milestones, GiveSignup | RunSignup now lets you display those unique badges in an achievements showcase on the fundraiser’s fundraising page within GiveSignup’s fundraising campaigns. Plus, before badges are earned, fundraisers can view upcoming badges that they can achieve — giving them an extra incentive to hit those milestones.
In addition to giving participants badges for each milestone achieved, nonprofits can even award them milestone certificates. For fundraisers, we offer nonprofits the ability to celebrate milestones with confetti notifications every time a participant hits a fundraising milestone.
For your upcoming GivingTuesday and year-end fundraising campaigns, GiveSignup | RunSignup’s purpose-built technology can help elevate your fundraising with a next-generation email marketing platform, along with access to free tools to build simple and easy-to-use donation forms, websites, and fundraising campaigns. Click here to learn more.