GivingTuesday is right around the corner, and now is the time to let your supporters know what you’re planning. Steve Bingham-Hawk and Johanna Goode break down the key components of a successful email marketing campaign — and walk you through how you can send your own free emails from the GiveSignup platform. Here is a quick recap of what you can expect to learn:
- Email marketing for your GivingTuesday campaign. Using email marketing for GivingTuesday is a no brainer — it’s cost-effective, it can be targeted, it’s time-sensitive, and it makes it easy to donate.
- Your email marketing timeline. From one month before GivingTuesday to the day after, we share the ideal email communications roadmap to help you raise more this year.
- Messaging best practices. Learn how to create targeted and personalized emails that will be sure to catch the attention of your supporters and get them to take action this GivingTuesday.
- Free GiveSignup email marketing. With our next-generation email marketing tool, you have the power to send unlimited emails from ticket events, donation websites, and donation forms.
What is the difference between GiveSignup and RunSignup? This graphic explains it well: It’s one platform with two purpose-built solutions for all types of events.