As the fall quickly approaches, it’s time for nonprofits to begin planning out their GivingTuesday and year-end fundraising campaigns. If you’re new to fundraising, GivingTuesday has been coined as “a global generosity movement unleashing the power of radical generosity.” Similar to big shopping days for the retail market — Black Friday and Cyber Monday — GivingTuesday is a full-day event that occurs every Tuesday after Thanksgiving.
In the spirit of the holidays, GivingTuesday encourages people all over the world to share their generosity with mission-driven organizations, presenting nonprofits with a big opportunity to take an active role in this global giving day. Plus, GivingTuesday adds much-needed fundraising revenue to your nonprofit’s overall year-end fundraising strategy, which is an added bonus.
With free and easy-to-use fundraising tools from GiveSignup | RunSignup, your nonprofit can have its best GivingTuesday ever. Read this blog to learn more about how you can get creative with fundraising this year-end and energize your supporters to spring into action.
1. Host In-Person, Virtual, or Hybrid Fundraising Events
With GivingTuesday less than three months away, it’s prudent that your nonprofit initiates the process to finalize plans for its year-end fundraising campaigns. We highly recommend including fundraising events into your overall year-end strategy. With so much hustle and bustle toward the end of the year, catch your supporters’ attention by bringing them together for interactive events.
You can host more than one fundraising event, and it doesn’t have to be intricate and blown out like a traditional in-person fundraising event. Host smaller virtual events leading up to GivingTuesday to let your supporters know that this special giving day is coming up, and then host a bigger one on GivingTuesday itself.
With purpose-built technology specifically designed for fundraising events, GiveSignup | RunSignup has the tools you need to build noteworthy events. With technology to help you host your in-person events, we also have the capability to build virtual events and challenges to further drive your supporter engagement this GivingTuesday.
2. Motivate Giving With Next-Generation Email Marketing
Email marketing can be the most effective way to communicate with your supporters because it’s so widely used. In fact, 99% of email users check their inbox every day — some even checking 20 times a day. For nonprofits, the average email open rate is 25.17%, according to Mailchimp. If you want to ensure a fruitful GivingTuesday this year, it’s ideal to begin planning your email appeals early.
Even though your nonprofit knows that GivingTuesday is rapidly approaching, that doesn’t guarantee that your supporters will have it on their radar. You should send at least three emails leading up to GivingTuesday. In these communications, explain to your supporters what this important giving day is and how your nonprofit is participating. And remember, you want to create urgency in your messaging so that supporters know they have to act fast. It’s a good idea to set an achievable goal (e.g., $10,000), so your supporters know what they need to reach collectively. It’s also a good idea to create lists on your email platform that includes all of your supporters from past fundraising events, campaigns, and fundraisers.
When GivingTuesday finally arrives, send three more emails throughout the day. You don’t have to make them all about the ask — share how much progress you’ve made toward your fundraising goal, share what those dollars are going toward, share inspirational stories of the people and animals you serve, and share how much you appreciate their love and support.
And finally, remember to send one to three emails after GivingTuesday to thank your supporters for their gracious support. Be personal as you thank them for their contributions, but also encourage them to stay connected with your organization.
With customers currently sending more than 30 million emails per month for on our platform, GiveSignup | RunSignup is making it easy for your nonprofit to schedule and send unlimited emails to unlimited lists of contacts — all for free! With our email marketing platform coming soon, we’re giving you active email lists that automatically update when your supporters donate.
3. Empower Supporters With Integrated Fundraising Campaigns
Social media is crucial to building campaign awareness around GivingTuesday. During this time, it’s important to build a social media strategy to tell your supporters about this giving day, how fundraising dollars are being used, unique stories of the people or animals you serve, and how they can participate. Be sure to use the hashtag #GivingTuesday so that you can get even more exposure for your campaign.
Additionally, don’t just rely on your organization’s fundraising actions this GivingTuesday. Get your supporters involved in your fundraising efforts by encouraging them to become peer-to-peer fundraisers and raise money from their networks on behalf of your organization on this giving day.
GiveSignup | RunSignup gives your supporters the power to create their own fundraising pages that are connected to your campaign website. With the option of setting their own dates for their fundraiser, you’re igniting your peer-to-peer fundraisers to fundraise on their own terms. And you can ensure your brand’s identity reflects in each peer-to-peer fundraiser by uploading your own logo that will be displayed on each fundraiser. That way, your fundraisers are promoting your brand, increasing your nonprofit’s awareness, and bringing new supporters into your community.
You can also take advantage of our simple Facebook Fundraiser integration, which can all be set up on the same day. This lets your peer-to-peer fundraisers create Facebook Fundraisers connected to your campaign website, further reaching more donors and raising more money. The best part is that our platform gives you extensive data from your campaign websites and connected fundraisers. Our data shows us that donations per fundraiser goes up 9.9 from 5.1 with a Facebook Fundraiser connected.
4. Incentivize Your Biggest Supporters
Giving days, especially with one as big as GivingTuesday, provide your organization with an opportunity to activate its community to take immediate action — like donating, fundraising, and sharing. When a supporter shares your GivingTuesday campaign on social media, it encourages their family and friends to donate, or gets them to fundraise for your organization. These micro actions contribute to increasing your brand awareness. But more importantly, they enable your nonprofit to make a bigger impact on its community.
While raising awareness and fundraising for your cause makes your supporters feel good about themselves, you can further drive them to take action with appealing incentives. Offering the right incentives to your supporters will not only promote competitive fundraising, it will bring your community together to raise more for your cause.
Common fundraising incentives, like branded swag, can motivate your supporters to fundraise more because they’re getting something tangible in return. However, like many for-profit companies, rewarding supporters with monetary incentives for their referrals can be an even more enticing incentive for your fundraisers. If you’re hosting fundraising events leading up to and/or on GivingTuesday, you can take advantage of GiveSignup | RunSignup’s referral rewards program, which allows nonprofits to give event participants money back if they hit a certain referral threshold (e.g., $20 back for getting five people registered for the event).
Another way to level up your rewards program: Incentivize and reward your fundraisers for surpassing their fundraising goals by automatically giving them a refund of their registration fee when they hit a set goal. For example, if you want fundraisers to raise more than $500, GiveSignup | RunSignup lets you set up an automated refund reward of their registration fee when they raise $500.
5. Personalize Giving With E-Cards
During the busy giving season when people are feeling extra charitable, be sure to include customized e-cards on your donation forms. GiveSignup | RunSignup gives your supporters the option to use e-cards, where they can donate to your organization on behalf of loved ones this GivingTuesday, especially if your cause personally resonates with them.
E-cards offer your supporters a unique way to give a genuine, thoughtful gift to a loved one. We recommend sending out an email appeal letting supporters know to take advantage of this giving opportunity for GivingTuesday and throughout the holiday season.
6. Streamline Your Fundraising With a Comprehensive Donation Website
You have so many exciting moving parts to your upcoming campaign. Don’t leave your fundraising initiatives segmented — tie it all together by creating a donation website just for GivingTuesday. Otherwise, the hard work you and your team have put in the months leading up to GivingTuesday might be overlooked.
Your donation website acts as your main hub, where people can find more information about the ways they can support and engage with your organization. Plus, this is where you direct people to learn more about your organization through your communications efforts: email, social media, direct mail, etc.
With GiveSignup | RunSignup, you can create free donation websites that feature your nonprofit’s critical mission, along with clear calls to action, simple donation forms, and your own domain to elevate your brand and convert visitors into supporters. With our modern website builder, you can effortlessly create an engaging website, with the option to add custom content sections, like images, videos, playlists, a donation thermometer, and so much more.
7. At Minimum, Activate Your Donation Form on GiveSignup
Your GivingTuesday donation form will be a pivotal part of your year-end fundraising strategy. After all, it’s where people will go to donate to your organization. Even if you’re not planning an elaborate GivingTuesday campaign, it’s a smart idea to at least create a donation form to collect additional fundraising revenue on this popular giving day. Remember, when building your donation form, don’t overcomplicate it. It shouldn’t take you more than a few minutes to set up. Plus, your supporters will appreciate a simpler form that’s quick and easy to fill out.
As a nonprofit, you can create unlimited, free donation forms with GiveSignup | RunSignup. The best part is that you can automatically apply your nonprofit’s branding and custom domain, giving your nonprofit a 100% white-label solution to collect donations.
Click here to find out how you can gain access to GiveSignup | RunSignup’s suite of powerful fundraising tools for your upcoming GivingTuesday campaign. In addition to getting top-of-line solutions for your fundraising, as a nonprofit, our technology is absolutely free for you to use.