Why Nonprofits Should Know About GivingTuesday

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Now that it’s September, it’s officially time for nonprofits to begin planning for GivingTuesday, a day dedicated to supporter generosity. If you’re new to the nonprofit space or just starting out in fundraising, you might not know what GivingTuesday is or what it stands for. 

GivingTuesday started in 2012, led by 92nd Street Y. Now a nonprofit organization, GivingTuesday inspires millions of people to give each year and to come together to celebrate generosity and social good. This giving day is a big fundraising opportunity for all nonprofits because in totality, it generates billions of dollars. In fact, in one of the most difficult years to date, people gave $2.47 billion in 2020, a 25% increase from 2019. This is in addition to $503 million on GivingTuesdayNow, an emergency relief fund for COVID-19-related causes. 

Similar to big shopping days for the retail market — Black Friday and Cyber Monday — GivingTuesday is a full-day event that occurs every Tuesday after Thanksgiving. And following GivingTuesday is Thank You Wednesday, an equally important day in which nonprofits take the time to thank their supporters for their generous contributions. 

Mark your calendars because this year, GivingTuesday is on November 30, 2021. 

GiveSignup | RunSignup gives nonprofits the right set of tools to help build out their GivingTuesday campaigns. With simple and customizable tools to build donation forms, donation websites, fundraising pages, and so much more, your nonprofit can build its own tailored GivingTuesday campaign in minutes. 

Below are five important resources to help your nonprofit learn more about this special giving day and how it can build an all-star GivingTuesday campaign, championing loyal supporters and raising more money for your organization. 

1. Why Your Nonprofit Should Do a GivingTuesday Campaign

GivingTuesday is a recognized day of giving that includes and celebrates all charitable organizations, and the #GivingTuesday hashtag has the event trending across social media platforms each year. 

Read the full blog post here.

2. Webinar: GivingTuesday Options

In this webinar, Jake and Chris go over the options GiveSignup | RunSignup offers for GivingTuesday donations and fundraising. In minutes, you can create a simple donation form, like the one Jake shows, set up a fundraising campaign for your supporters, or build out a full GivingTuesday landing page — all for free.

Watch the full webinar here.

3. The New Donation Form Wizard

Just in time for GivingTuesday, GiveSignup | RunSignup’s donation form wizard makes it easy for nonprofits to create donation forms in minutes. Donation forms combine ease of use with a modern and beautiful design that elevates your donations for both targeted campaigns and general donations. This is an easy solution for your nonprofit to create custom giving campaigns that save time, help you raise more, and save money.

Read the full blog post here.

4. Custom E-Cards for Donation Forms

You can now add custom e-cards to donation forms. This allows your nonprofit to add specific designs for each campaign. For example, you can feature a generic e-card for your year-round donations, a Thanksgiving e-card for GivingTuesday, and holiday e-cards for your year-end giving campaign. E-cards encourage your donors to give to your organization as a gift for their friends and family members.

Read the full blog post here.

5. Social Sharing for Donation Forms

You can now customize social sharing images and messaging for your donation forms. This is a great way to keep your nonprofit’s messaging and branding consistent across social media channels, and another reason why nonprofits are upgrading from PayPal to GiveSignup donation forms.

Read the full blog post here.

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