Why Mobile Optimization Is Vital to Increasing Supporter Engagement

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In today’s modern age, the majority of people prefer to consume information through their mobile device. It’s convenient, it’s fast, and it’s incredibly accessible — 97% of Americans own a cell phone, 85% of whom own a smartphone, according to Pew Research

With nearly everyone owning a mobile device of some sort, it’s easy to understand that not only do people prefer to consume information through their mobile devices, but they also spend a good amount of time on them, too. Data from Statista shows that Americans spend multiple hours on their phones, with 46% spending four to six hours a day, 22% spending three to four hours a day, and 11% spending over seven hours a day. 

With that knowledge in hand, it’s a no-brainer that your nonprofit should be taking the extra steps to ensure that every person who stumbles across your website has a positive user experience. It’s vital to the growth and success of your nonprofit. Read on to learn more about how mobile optimization can increase your supporter engagement for years to come. 

Gives Your Nonprofit More Credibility & Exposure

There are plenty of reasons why you should ensure that your nonprofit website, along with other channels, like event websites, fundraising campaigns, and donation forms, is mobile-optimized. On top of improving your overall user experience, which we’ll get to in the next section, it gives your nonprofit more credibility. Technology is such an essential part of our everyday lives. And because of that, if a potential supporter stumbles across your page while using their mobile device and finds that your website isn’t mobile-friendly, they’ll question whether or not it’s a legitimate source. 

Having a mobile-optimized website not only gives your nonprofit credibility to new people, it also gives your website a sleeker and more sophisticated look, drawing more people in. With everyone so accustomed to seeing modern web pages every day, they could get turned away from an improficient website. Plus, by making your website mobile-friendly, you’ll be able to improve your SEO ranking, because users aren’t bouncing from your website due to browser incompatibility. With an improved SEO ranking, you’ll be able to draw a more diverse group of people to your website and hold their attention long enough for them to take action with your organization.

GiveSignup | RunSignup’s free websites are used by more than 25,000 fundraising events and sign up more than 7 million attendees and fundraisers. In 2020, 72.9% of website views and 55.1% of transactions happened on a mobile device. With GiveSignup | RunSignup’s free websites, every page is mobile-first — without anyone on your team having to lift a finger.

Improves the User Experience

When it comes to digital marketing — whether you’re promoting your overall mission, an upcoming campaign or event — user experience is one of the most important factors for you and your team to consider. It’s how you engage your existing supporters and successfully convert intrigued individuals into real supporters. 

If your website isn’t compatible with a mobile device — difficult to read or tricky to navigate — the user will often get frustrated and abandon your website. This is a huge problem for nonprofits, as that negative experience will leave a bad impression on that person, they’ll likely never return and even worse, they’ll tell their family and friends about it. However, if your website is mobile-optimized, and users have truly positive experiences, that will not only encourage them to continue to engage with your organization, they’ll refer their family and friends, giving your nonprofit more recognition and supporter engagement. 

As digital marketing trends become more sophisticated, it can be challenging for nonprofits to keep up and stay relevant in a highly competitive market. For fundraising ticket events, creating a modern website is quick and simple with GiveSignup | RunSignup’s new website builder. With our tool, you can effortlessly put together a professional-looking website. With an easy drag-and-drop tool, you can add custom content sections, like images, videos, playlists, call-to-action buttons, and so much more. 

Motivates Giving (and Fundraising)

While your nonprofit has a heroic mission and is fundraising for a worthy and impactful cause, it’s just not enough these days to drive someone to give to your organization. User experience influences why, when and how people give. And with most people interacting and researching brands through their mobile devices, if your user experience isn’t mobile-optimized, it’s pretty simple for someone to find another organization with a similar cause and a better user experience. 

Take a look at Edmonds Food Bank’s Empty Bowl 2021. By creating a free website with GiveSignup | RunSignup, the event website was automatically mobile-optimized without any additional work on the organization’s end. With the mobile-friendly website, the user immediately learns what the event is, when and where it’s happening, where donations are going, how to buy tickets and how to donate, with clear call-to-action buttons that stand out — sign up and donate links that follow the user wherever they go and even social links on the homepage. 

Our mobile-optimized websites make donating even easier for your supporters, with a donation form that is simple to understand and easy to use. As an example, let’s take a look at the 2nd Annual 33 JordynStrong Blackbird Ball. The nonprofit was able to offer supporters four different donation levels, along with the opportunity to give any amount they wanted. Plus, our forms enable you to give your supporters the option to be one-time donors or recurring donors.

With a positive user experience — where people can access your mobile-friendly website and find the information they’re looking for — people are more likely to take a more active role with your organization. That goes beyond a one-time donation. If your user experience, along with your mission, has made a good impression on a new supporter, you have the potential to convert that one-time donor into a recurring donor who gives on a more frequent basis. And if this recurring donor is touched enough by your nonprofit, they’ll happily fundraise on your behalf and encourage friends and family to join the movement. 

Creates a Seamless Fundraising Event Process

Your supporters love participating in your fundraising events! It’s a chance for them to do something fun with their community and support an important cause. But it’s also a chance for you to further engage your supporters, learn who they are, and encourage them to take a more active role with your organization. That’s why it’s vital for you to make the whole checkout process — between registration, purchasing event tickets, and making donations — mobile-optimized for your supporters. Doing so makes it effortless for them to take immediate action with your nonprofit, and then encourage friends and family to take action, too! 

As there’s so much excitement around event day, don’t let the registration and attendee checkin process take away from that excitement. Gone are the days where volunteers have to manually check an attendee in by rustling around unneeded paperwork. Now, your volunteers can use a mobile-first approach — by checking in attendees with their own mobile device. 

GiveSignup | RunSignup’s Ticket CheckIn App creates a seamless and touch-free experience for your volunteers and attendees. Volunteers and staff can download the app for free from any iOS or Android device and quickly scan QR codes or search by name to check in your attendees in seconds. Plus the app includes Volunteer Mode, which allows your nonprofit to customize which information and which tickets show in each volunteer’s app on their mobile device. Creating a mobile-friendly checkin experience will save your volunteers so much time and can check attendees in so much more quickly. This also alleviates the frustration of having to wait in long lines so that your attendees can get to what’s most important: the fundraising event itself! 

Additionally, our Ticket CheckIn App allows your nonprofit to allow same-day registration for your fundraising event, which is really convenient, especially if you still have available tickets to sell. Our data tells us that more than 26% of attendees bought tickets the week of the event in 2020. At your event, post a sign with a QR code that takes attendees to your ticket purchase path, enabling them to buy tickets on their own phones to keep your event touchless and safe. 

Mobile optimization is essential to improving your user experience, which will then give your nonprofit the opportunity to reach more people, improve overall supporter engagement, and make a bigger difference for your mission. With GiveSignup | RunSignup, your nonprofit will automatically receive a mobile-friendly website and access to our mobile checkin app. Click here to find out how you can gain access to GiveSignup | RunSignup’s suite of powerful fundraising tools for your upcoming campaigns and events. In addition to getting top-of-line solutions for your fundraising, as a nonprofit, our technology is free for you to use.

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