Fundraising Events (Ep. 6): How to Start a Successful Fundraiser

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Episode 6 of the Fundraising Events Podcast features Eric Tostrud of Peloton4Parkinsons. The fundraising event for Parkinsons began as a personal fundraising goal and developed into a community effort to raise money via a day of pedaling on Peloton bikes (or any spin bikes).

This year our goal was $50,000 and we thought that was a lot when people just gave us money in August. And we broke $60,000.

Eric Tostrud

In this episode, Bryan and Eric dive into:

  • Growing a fundraising event organically by building on the foundation of each previous year
  • Using a fundraising event as a mutually beneficial event that both raises money for a cause and creates enthusiasm for their gym business
  • Implementing a virtual Zoom option to let people participate where they are
  • Making it easy for participants to join and fundraise
  • Creating value for sponsors

If you wanted to try to ride all day, you had to try to fundraise and set a goal of $500. You didn’t have to get to $500, but you had to have that goal – and they averaged $1,000 between all the riders.

Eric Tostrud

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The Fundraising Event podcast is your chance to hear from fundraising event experts while you run, walk, or clean your house. In each episode, GiveSignup | RunSignup Sales Lead Bryan Jenkins will chat with an influencer in the event industry who’s been instrumental in helping nonprofits raise more funds. Our goal is to help share tips, tricks, and stories to help you raise more with your future events.

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