Episode 5 of the Fundraising Events Podcast features Zack Loggins of Runners Fit Race Works. The full-service timing and event productions company works primarily with nonprofits to create premium experiences for nonprofit events. In 2020, they organized a number of virtual challenges to keep nonprofits engaged with their supporters and drive revenue in the absence of in-person races.
Our participants and past participants and friends just loved the concept. It helped them get outside and march towards a finish line just like training for a half marathon or a marathon does.
Zack Loggins
In this episode, Bryan and Zack dive into:
- Getting into virtual challenges to extend the virtual race experience
- Marketing virtual challenges via Facebook Ads, Facebook Groups, and Referral Rewards
- Using virtual challenges as a source of revenue and donations for nonprofit
- The future of virtual challenges after 2020.
Gross revenues on the challenges we were partnered with last year raised around $363,000 between registration money and donations. I don’t have direct involvement in all their finances, but I ballparked that around $280,000 was net profit for these nonprofits.Zack Loggins
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The Fundraising Event podcast is your chance to hear from fundraising event experts while you run, walk, or clean your house. In each episode, GiveSignup | RunSignup Sales Lead Bryan Jenkins will chat with an influencer in the event industry who’s been instrumental in helping nonprofits raise more funds. Our goal is to help share tips, tricks, and stories to help you raise more with your future events.