GiveSignup Giving Tuesday

Why Your Nonprofit Should Do a Giving Tuesday Campaign

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Nonprofits raised $511 million from online transactions on Giving Tuesday in 2019, a 28% increase from $400 million raised on Giving Tuesday in 2018. Giving Tuesday is a recognized day of giving that includes and celebrates all charitable organizations, and the #GivingTuesday hashtag has the event trending across social media platforms each year.

This year, Giving Tuesday is on December 1, 2020. Even if your nonprofit has not participated in the past, here are 5 reasons why you should create a Giving Tuesday campaign this year:

1. Raise money when people are in the giving spirit.

Nonprofits of all sizes have been hit hard with cut funding and canceled fundraising events, and are simultaneously playing an even more important role in supporting their beneficiary communities that are directly and indirectly impacted by COVID and the recession. Make the ask for donations on Giving Tuesday when donors are eager to participate in a day of giving. Our data shows that while donation amounts are smaller, the number of donors per campaign has increased by 109%. This has led to a 67.4% increase in donations across campaigns in 2020 compared to 2019.

2. It’s easy and free to create a Giving Tuesday campaign.

GiveSignup | RunSignup has free and flexible Giving Tuesday campaign options to help your nonprofit raise money this year that you can set up in 15 minutes or less. From donation forms to Giving Tuesday websites to fundraising campaigns integrated with Facebook Fundraising, we are ready to help your nonprofit raise more, save time, and save money this Giving Tuesday.

3. Create a buzz around year-end giving.

Does your nonprofit do a big push around year-end giving? Giving Tuesday is a great complement (and not a replacement or threat!) to your year-end fundraising plans. Get your supporters excited about the work that your nonprofit is going to do in 2021, and begin your messaging with a Giving Tuesday campaign.

4. Market your nonprofit.

Giving Tuesday is an opportunity to promote your nonprofit’s work, mission, and branding. Promote your campaign via email, your website, and social media. Use the hashtag #GivingTuesday to get your campaign showing in news feeds. Your donors will also share that they participated in Giving Tuesday by giving to your nonprofit, promoting your nonprofit to their networks.

5. Don’t miss out on an opportunity!

Giving Tuesday is only one day and has a very clear call to action that gets people to donate. It’s easy to make an ask and create a sense of urgency by participating in Giving Tuesday. Based on GiveSignup | RunSignup’s donation trends and the growing popularity of Giving Tuesday, it’s likely that this year’s Giving Tuesday will be significantly bigger than the $511 Million raised in 2019. Even if your nonprofit is small, you can still raise money this Giving Tuesday.

It’s easy and free to get ready for Giving Tuesday. Visit our knowledge hub for tips and content that your nonprofit can use to raise more. Have questions? Schedule a call with one of our nonprofit fundraising experts to discuss the best strategy for your nonprofit’s Giving Tuesday campaign.

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