Facebook Pixel for Standalone Donations

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The GiveSignup Facebook Pixel integration has been expanded to trigger when a standalone donation is made. This update helps nonprofits better track the effectiveness of ads in terms of registration vs. donation transactions.

You do not need to do anything to update your current Facebook Pixel set up. You will now have reporting in your Facebook ad reports for standalone donations made on any GiveSignup website with the Facebook Pixel integration.

You can learn more about adding your Facebook Pixel to any GiveSignup website here.

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